Prepare for greatness as Rollertown Beerworks teams up with Battle Grounds for the 2nd Annual Rollertown B-Boy Battle. This incredibly unique, high-energy event is on Friday, October 20 from 6PM – 10PM at Rollertown Beerworks in Celina, Texas.
After the phenomenal success of the inaugural event last year and to celebrate breaking’s inclusion in the 2024 Olympics, the organizers are excited to elevate the experience for participants and spectators alike. Attendees can expect incredible dance-offs, world-class technique, and one-of-a-kind
performances by talented breakers from across the state. But this year, the event will take place outside under a large tent to increase visibility for spectators.
Additionally, this will be a 3 vs. 3 competition with a larger grand prize of $1,500.
“This event embodies why we wanted to start Rollertown in the first place,” said Brewery co-founder Jeff “Skin” Wade. “We have a long history of fusing together things we’re passionate about. And providing our guests with the essence of true Hip-Hop culture fills us with so much pride and excitement.”
To commemorate the event, Rollertown will release a new beer. The new release, “The Cypher,” is a 10% Imperial Hazy IPA features copious amounts of wheat and oats, a clean American pilsner base malt and Bru-1, Citra, and HBC-586 Hops. The result is a velvety body with powerful hints of Pinapple, Mango, and Lychee. The beer name speaks to the open-circle warmup prior to the battle where the group communes while people take turns executing freestyle moves. The cypher (or cipher) has deep cultural roots in Hip Hop culture and beyond.
“After the huge success of last year’s event, I am happy to partner with Rollertown for a 2nd year in a row,” says DJ Leo J. “With breaking making its debut in the 2024 Olympics as a sport, it makes events like these even more important for community as fans of the culture can get an up close and personal view of the artform.”
The event will be free for attendees. Apart from breaking, there will be great music from DJ Leo J, food from Cane Rosso and Cheddr Wheel, and pop-ups from Josey Records, DFW Vintage Swap Meet, and more. Rollertown encourages early arrival to ensure a good viewing spot, as the organizers expect to draw a very large crowd again this year.
About Rollertown Beerworks: Rollertown Beerworks embodies the spirit of forging one’s path. Grounded in the principles of audacity, tenacity, and hard work, Rollertown is a testament to taking leaps of faith, seizing opportunity, and building the life you envision. Rollertown celebrates, encourages, and
inspires folks to take their shot. Rollertown is avaiulable throughout the Metroplex in restaurants like Chili’s, Plucker’s, Jake’s, Tender, The Brass Tap, and Goodfriend as well as in package stores like H-E-B and
Target. The Taproom is located at 412 N. Oklahoma Dr. #106 in Celina, Texas.
About Battle Grounds: Battle Grounds provides a safe, fun, and inclusive space for everyone to express themselves through movement. Their goal is to enrich lives by hosting events centering around expression, positivity, and diversity.