Four Corners Brewing Company founder George Esquivel joins us for episode #159 to talk about marketing and malt liquor. Four Corners released their take on the style with Ocho Punto Cinco Mal’ Liqr. Along with the history of the style, we discuss its marketing from 1950 to present. We begin the interview at about 15 minutes in by discussing George’s saxophone and percussion chops. Here are some other links mentioned in the podcast:
Budweiser 1972 Training Film (“Open Up”)
This Ain’t the Beer That You’re Used To by Dom “Doochie” Cook
Our brews of the week are from Point Remove Brewing Company and Hold Out Brewing. Plus, Tony and I catch up to share thoughts on the Rhianna half-time show, discuss this week’s events and celebrate the award winners from Texas Craft Brewers Cup earlier this month.
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