FRISCO, Texas – Rollertown Beerworks is proud to announce that its new headquarters and taproom in Downtown Frisco will open this Friday, October 24. Located at 6450 Main Street at the base of Frisco’s historic grain silos, the 50,000-square-foot venue will be a family-friendly gathering place where great beer, live entertainment, and community all come together.
“We are beyond excited to open the doors to our new home,” said Jonathan Rogers, Co-Founder and CEO of Rollertown Beerworks. “This has been years in the making, and our team has poured a lot of heart and soul into creating a welcoming space for everyone. We are grateful for the City of Frisco’s vision, leadership, and partnership. We can’t wait to launch what is sure to become a staple for the community moving forward.”
“Rollertown will be an entertainment destination, a family-friendly gathering place for residents and visitors,” said Mayor Jeff Cheney. “Our residents will find the live music and brewery experience they craved here in the heart of our city. We’re grateful that the Frisco Community Development Corporation also recognizes the value of this public-private partnership. After years of looking for the right fit for the silo property, Rollertown bridges both sides of Main Street, connecting our historic Rail District to Frisco Square and Toyota Stadium.
A Destination for All
The large-scale facility features a two-story taproom, multiple shaded patios, and a beer garden with a sprawling great lawn leading to an outdoor performance stage.
Rollertown will offer a comfortable, relaxed setting for families, friends, and guests of all ages. Visitors can enjoy craft beer, cocktails, wine, mocktails, and a full schedule of live entertainment throughout the year. Food options will include long-term food truck residencies from local restaurants American Gothic Pizza, Jazzy’s Tacos, and Mueller Wagyu, who will take a permanent residence on site in Q1 of 2026.
Opening Weekend Lineup
Rollertown is pulling out all of the stops with an opening weekend featuring live Lucha Libre Mexican Wrestling, multiple concerts, DJ sets, and a Dallas Cowboys watch party. Here’s the rundown of the schedule:
- Friday, October 24: Ribbon cutting at 2:00 p.m. featuring city officials and mascots & activations from FC Dallas, the Frisco-based Dallas Stars, the Frisco RoughRiders, and the Texas Legends, among others. The evening will include a DJ set beginning at 7 p.m., followed by the 90s Country tribute band Straight Tequila Night at 8:30 p.m. Tickets for the concert are available on Prekindle HERE.
- Saturday, October 25: Lucha on the Lawn Mexican Wrestling Festival Presented by Frisco Rail District begins at 2 p.m. After the festivities, the Selena tribute band Bidi Bidi Banda takes the stage at 8 p.m. Tickets are available via Prekindle HERE.
- Sunday, October 26: Free Dallas Cowboys watch party beginning at 2 p.m. Tables are first-come, first-served.
About Rollertown Beerworks
Rollertown Beerworks is an independent local brewery founded by Jonathan Rogers, Ben Rogers & Jeff “Skin” Wade of The Ben & Skin Show. The brand has become a fixture in North Texas, known for its Fresh Local Beer, community-focused events, and signature styles like The Big German, inspired by investor and Mavs icon Dirk Nowitzki.
Backed by notable figures such as Dude Perfect, Michael Young, Travis Frederick, Torii Hunter, Matt Kemp, and others, Rollertown continues to expand its reach across North Texas.
Rollertown gets its name from the pioneering towns that once picked up and literally rolled their buildings to the newly laid railroad tracks to stay connected to commerce and to thrive as a community. That fearless drive to adapt and move forward embodies our spirit – always rolling toward opportunity together.
For an updated listing of events, check .
For more information, contact:
Jonathan Rogers, CEO of Rollertown Beerworks
214.850.3435 | jrogers@thewinframe.com
